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Case Study - Banyan Tree, Sustainability of a Brand During Rapid Global Expansion
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International Business Essay research papers
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This 20 page paper is a case study based on a case supplied by the student. The background to the firm, vision and mission and competitive strategy are assessed. The environment is examined using Porters Five Forces framework and the competitive position of the firm assessed. The bibliography cites 10 sources.
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Pages:
20
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Filename:TS14_TEbanyan.doc |
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Paper Title:
Case Study - Banyan Tree, Sustainability of a Brand During Rapid Global Expansion
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