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Case Study: Decision Time at Lotus Corporation
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This 3 page paper uses a case study to describe the way in which Lotus Corporation launched its Lotus 1-2-3. It further considers whether Lotus should sell directly to its large accounts, or go through its network of distributors.
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Pages:
3
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Filename:D0_HVLot123.rtf |
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Paper Title:
Case Study: Decision Time at Lotus Corporation
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