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Category Management
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Business Marketing Case Study research papers
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A 20 page paper providing chapters 1 and 2 of an MBA thesis discussing category management from the retailer's perspective and hypothesizing that its use leads to greater customer satisfaction. Chapter 1 is the introduction and provides background on category management, its uses, history and development. Chapter 2 is the literature review for the project. Bibliography lists 31 sources.
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Pages:
20
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Filename:CC6_KSmktgCatMgmt.rtf |
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Paper Title:
Category Management
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