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Celebrity Endorsement for Singapore Air
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Business Marketing Case Study research papers
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This 6 page paper looks at the potential for Singapore Airlines to use a celebrity endorsement as part of their marketing. The use of British actor and presenter Stephen Fry is suggested as a suitable advocate. The way that celebrities should be chosen and benefits of endorsement are discussed along with the reasons Stephen Fry would be a good choice for Singapore Airlines. The bibliography cites 12 sources.
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Pages:
6
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Filename:TS65_TEfrysingapore.doc |
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Paper Title:
Celebrity Endorsement for Singapore Air
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