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Challenges in Developing and Implementing an Effective Key Account Programme
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This 3 page paper looks at some of the challenges that we faced by an organization is seeking to implement key account management (KAM) to identify and the cost of a key customers. The paper discusses some of the issues, and the way they customers may be identified, the best way to service customers and leverage the value and keeping systems up to date. The bibliography cites 4 sources.
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Pages:
3
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Filename:TS14_TEKAMchal.doc |
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Paper Title:
Challenges in Developing and Implementing an Effective Key Account Programme
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