Change at Starbucks and its Impact on Two Managers
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This 13 page paper looks at the way in which changes take place in Starbucks. However, rather than taking a traditional approach examining change from the concept of corporate strategy, the paper looks at change and considers the way it impacts on the organization is expected to two managers; a regional store manager responsible for operations and a marketing manager. The changes considered are those which started in 2009, including the closure of more than 600 stores and the refocusing of the brand. The bibliography cites 12 sources.
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Pages:
13
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Filename:TS14_TESBchanman.doc |
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Paper Title:
Change at Starbucks and its Impact on Two Managers
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