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Changes at Starbucks
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Business and Management research papers
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This 4 page paper reviews and critiques an article looking at the way Starbucks turned its ailing fortunes in 2011, discussing some of the strategies adopted, comparing the firm to GM and Whole Foods. The financial aspects of the change are considered. The bibliography cites 5 sources.
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Pages:
4
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Filename:TS65_TE2011changesb.doc |
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Paper Title:
Changes at Starbucks
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