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Changes in the Mail Order Industry
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Consumer Behavior Articles research papers
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A 20 page paper discussing trends in this "old" approach to retailing that now is the fastest-growing segment of the industry. Sears believed mail order
certainly was dying. Unfortunately, the aspect of retail sales that was in decline was that which the company chose to keep when it ended the 105-year history of its catalog perations. As life becomes more pressured in terms of time, increasing numbers of shoppers are abandoning physical retail outlets in favor of mail order. Even Sears has reentered mail order in the form of
Internet sales, which posted amazing growth during the 1999 holiday season. Other notable companies are discussed here, including Fingerhut, Brylane's and Lillian Vernon. Bibliography lists 11 sources.
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Pages:
20
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Filename:CC6_KSmailOrdr.wps |
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Paper Title:
Changes in the Mail Order Industry
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