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Changing Stakeholder Perceptions
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A 4 page paper. It is important to remember that people act on their perceptions, not necessarily what the truth is, only on their own interpretation of the information and facts they access. Because of this basic psychological fact, it is essential to identify the different groups of stakeholders and then take steps that will lead to positive perceptions of the company. The writer discusses some of the different stakeholders and audiences and offers suggestions for developing a PR program. Bibliography lists 3 sources.
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Pages:
4
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Filename:MM12_PGskhl.rtf |
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Paper Title:
Changing Stakeholder Perceptions
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