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Characteristics of the Advertising Agency in America
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This 5 page paper presents an overview of advertising in the U.S. and how its corporate culture has an effect on its management style. McCann Erickson is used as an example. Bibliography lists 2 sources.
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Pages:
5
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Filename:RT13_SA206Ad.rtf |
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Paper Title:
Characteristics of the Advertising Agency in America
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