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Coach Inc. - Marketing Questions
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This 7 page paper answers a set of 7 questions posed about the high bag and associated products supplier; Coach Inc. The paper discusses the way in which the company is differentiated from competition, the brand personality, the way in which the brand gains loyalty and the potential benefits as well as challenges that the company may face if they undertake a partnership with a celebrity to promote the brand. The bibliography cites 6 sources.
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Pages:
7
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Filename:TS14_TEcoachq.doc |
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Paper Title:
Coach Inc. - Marketing Questions
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