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Coca-Cola And Pepsi Advertising Influences Consumers
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Consumer Behavior Articles research papers
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A 5 page paper that provides a general overview of these companies' advertising campaigns, including sponsoring events. The write discusses the emotional involvement consumers have when purchasing and reports taste tests conducted on these beverages. The most recent information regarding brain activities when tasting the beverages is reported. Bibliography lists 6 sources.
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Pages:
5
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Filename:MM12_PGckpps9.rtf |
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Paper Title:
Coca-Cola And Pepsi Advertising Influences Consumers
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