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Coca-Cola Marketing Mix
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Business Marketing Case Study research papers
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This 6 page paper examines the Coca-Cola brand, looking at its brand position, the marketing mix including, product, price, placement, promotion and processes, considers the effectiveness of the communications and make recommendations for future marketing. The bibliography cites 5 sources.
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Pages:
6
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Filename:TS14_TEcokemark.rtf |
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Paper Title:
Coca-Cola Marketing Mix
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