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Coca-Cola Marketing Strategies
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The following document can be e-mailed to you TODAY! |
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A 10 page paper. The Coca-Cola Company has been the world's largest producer of carbonated soft drinks for many years. It holds that position through diversification, development of new products, creating new markets, and market penetration. This essay reports and discusses the company's marketing mix, how they target niche markets, and how they position the company. Bibliography lists 12 sources.
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Pages:
10
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Filename:MM12_PGcokemk.rtf |
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Paper Title:
Coca-Cola Marketing Strategies
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