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Coca-Cola in China and McDonald's in the Kingdom of Jordan
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International Business Essay research papers
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This 7 page paper looks at the way that Coca-Cola has adapted their business model to fit the local needs of the Chinese market and then considers how similar localization may be seen with the way McDonalds compete in the Kingdom of Jordan. The bibliography cites 7 sources.
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Pages:
7
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Filename:TS14_TEMjordan.rtf |
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Paper Title:
Coca-Cola in China and McDonald's in the Kingdom of Jordan
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