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Coke Vs. Pepsi
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Business Marketing Case Study research papers
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A 9 page analytical discussion of the historic marketing strategies between Coke and Pepsi. Using applicable business principles, the writer attempts to decide who actually has won the 'war.' Reasons why Coke leads the industry but has also failed to successfully de-market Pepsi are explored. Bibliography lists 7 sources.
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Pages:
9
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Filename:D0_Cokepeps.wps |
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Paper Title:
Coke Vs. Pepsi
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