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Cola Wars; Marketing Case Study of Coca-Cola and Pepsi
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Business Marketing Case Study research papers
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This 7 page paper looks at the way in which sales of Coca-Cola and Pepsi have suffered, examining this from a marketing perspective. The paper uses the product lifecycle to explain the problems and patterns seen in the marketplace and considers the way in which Pespi and Coca-Cola have and could respond to retain sales. The bibliography cites 3 sources.
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Pages:
7
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Filename:TS14_TEcolawar.rtf |
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Paper Title:
Cola Wars; Marketing Case Study of Coca-Cola and Pepsi
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