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Cola Wars up to 2011
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Business Marketing Case Study research papers
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This 16 page paper looks at a case study supplied by the student, using it to assess the cola industry and the positions of Coca-Cola and Pepsi. The paper includes a consideration of why the soft drink industry, including carbonated soft drinks, has been so profitable. The paper then compares the economics impacting on the profitability of the concentrate manufacturers and the bottlers. The impact of competition on profitability is then discussed and the paper ends by looking at how the cola firms may survive in an environment where there is a declining demand for carbonated soft drinks. The bibliography cites 7 sources.
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Pages:
16
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Filename:TS14_TEcolawar11.doc |
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Paper Title:
Cola Wars up to 2011
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