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College and University Branding: Creating and Maintaining Positive Institutional Images in American Colleges and Universities
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A 15 page overview of the many factors which affect institutional image. The author emphasizes that not only does institutional image affect the quality and number of students that an institution can attract, it also affects the future of the students themselves. Institutional image permeates every aspect of the educational institution. Everything from admissions, to public information, to athletics is both affected by and affects institutional image. Bibliography lists 12 sources.
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Pages:
15
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Filename:AM2_PPcolleg.rtf |
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Paper Title:
College and University Branding: Creating and Maintaining Positive Institutional Images in American Colleges and Universities
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