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Columbia / HCA Corporation -- The Marketing of Healthcare
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Business Marketing Case Study research papers
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An 8 page paper focusing upon the marketing of managed health care, with emphasis on the nation's largest provider of such services, Columbia/HCA. The company covers all the bases: they own hospitals, psychiatric treatment centers, pharmacy benefits services and have a rapidly growing home health care service. While other such managed health care companies operate with a regional focus, Columbia/HCA's geographic focus is that of the entire country. Bibliography lists 9 sources.
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Pages:
8
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Filename:D0_Colhca.wps |
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Paper Title:
Columbia / HCA Corporation -- The Marketing of Healthcare
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