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Communication of McDonald's
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Business Marketing Case Study research papers
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This 8 page paper looks at the way in which McDonald’s communication with its’ target audiences. The company is considered using Grunig’s four models of public relations. The paper reviews the types of communication which have taken place and assesses the methods used, the way the messages were sent, who the audience was and the potential feedback. The bibliography cites 6 sources.
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Pages:
8
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Filename:TS14_TEMcDcomm.rtf |
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Paper Title:
Communication of McDonald's
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