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Company Recalls and the Impact on Public Perspectiv
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This 5 page paper considers the issue of product recalls and the impact that the timing of a recall has on the public perspectives on the company. This paper considers two specific recalls, the Firestone Tire recall, in which the company acted late in their decision to implement a recall, and the Jack-in-the-Box contaminated food recall, in which the company acted quickly. Bibliography lists 4 sources.
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Pages:
5
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Filename:MH11_MHrecall.wps |
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Paper Title:
Company Recalls and the Impact on Public Perspectiv
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