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Comparing Television Advertisements of MacDonald’s and Carlton Draught Beer
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Essays on Advertising research papers
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This 12 page paper compares and contrasts to television advertisements shown in Australia; McDonald’s and Carlton Draught Beer. Each of the advertisements is considered in turn, identifying the potential target market, looking at the way that the advertisement is seeking to stimulate a purchase using Maslow’s hierarchy of needs, and assessing the impact of the advertisement with a small survey of three people. The bibliography cites 8 sources.
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Pages:
12
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Filename:TS14_TEcarltonMcD.rtf |
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Paper Title:
Comparing Television Advertisements of MacDonald’s and Carlton Draught Beer
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