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Comparing Timex and Rolex
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Business Marketing Case Study research papers
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This 7 page paper compares and contrasts two well-known watch companies from a marketing standpoint. Timex and Rolex of examined, identifying their relevant target markets, the impact of the target markets have on pricing and promotion, the problems that they may face is seeking to enter a new segment of the market as well as looking at the economic and social influences on the purchase decision. The bibliography cites 5 sources.
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Pages:
7
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Filename:TS14_TEtimexrol.doc |
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Paper Title:
Comparing Timex and Rolex
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