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Comparison of "Marketing Myopia" and "Marketing is War"
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An 8 page paper
comparing these two marketing classics. "Marketing Myopia" was first published in 1960;
Marketing Warfare is newer by a generation. Both have a place in today's business
environment, but each takes a very different approach to the marketing of goods and
services. Of the two, Levitt's "Marketing Myopia" remains the most useful in today's
business climate. His view that the customer is the heart of any business has never been
more true than it is today. Bibliography lists 2 sources.
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Pages:
8
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Filename:CC6_KSmktgArti.wps |
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Paper Title:
Comparison of "Marketing Myopia" and "Marketing is War"
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