|
|
 |
|
|
Comparison of "Marketing Myopia" and "Marketing is War"
|
|
|
|
|
|
|
|
|
|
The following document can be e-mailed to you TODAY! |
|
Consumer Behavior Articles research papers
|
|
|
|
|
|
 |
|
[
send me this term paper
] |
|
An 8 page paper
comparing these two marketing classics. "Marketing Myopia" was first published in 1960;
Marketing Warfare is newer by a generation. Both have a place in today's business
environment, but each takes a very different approach to the marketing of goods and
services. Of the two, Levitt's "Marketing Myopia" remains the most useful in today's
business climate. His view that the customer is the heart of any business has never been
more true than it is today. Bibliography lists 2 sources.
|
|
Pages:
8
|
|
Filename:CC6_KSmktgArti.wps |
|
Paper Title:
Comparison of "Marketing Myopia" and "Marketing is War"
|
|
Is this paper the one?
Click Here to Order It Now
Not sure if this paper is right for you, return back to Consumer Behavior Articles Paper Search
|
|
|
If you still can't locate an Essay or Term Paper on your topic,
one of our professional writers can assist you with a Brand New
model Term Paper or Essay written specifically on your topic
as quickly as TODAY! |
|
 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|