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Competition in Energy Drinks, Sports Drinks, and Vitamin-Enhanced Beverages - Advice for Coca-Cola
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This 10 page paper examines the alternative beverage market, looking at the macro environmental factors, as well as the competitive influences using porters five forces model. Key drivers of change and success factors are also examined, with the paper ending by providing strategic advice for Coca-Cola. The bibliography cites 5 sources.
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Pages:
10
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Filename:TS65_TEenergycoke.doc |
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Paper Title:
Competition in Energy Drinks, Sports Drinks, and Vitamin-Enhanced Beverages - Advice for Coca-Cola
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