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Considerations for International Advertising
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An 11 page paper discussing the cultural
differences that must be considered when attempting to design an international advertising
campaign, ranging from the obvious such as language to more subtle attitudes toward
characteristics of specific colors or overt materialism. The media used for the message is
important as well. An example used in the paper is the reduced effectiveness of newspaper
advertising in a developing nation where extremely low per-capita incomes and literacy
rates combine to make a newspaper a luxury item useful only to relatively few citizens.
Bibliography lists 10 sources.
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Pages:
11
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Filename:CC6_KSintlAdv.rtf |
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Paper Title:
Considerations for International Advertising
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