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Considerations in International Marketing
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International Business Essay research papers
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A 5 page paper discussing determinations
of international markets' attractiveness for accepting specific US products such as personal
computers, candy bars and tennis racquets. While the mechanisms and philosophies of
marketing remain consistent around the globe, practical application can vary in response to
several stimuli. Cultural views are important of course, but many of the world's nations
simply operate on different standards than those of the US, such as is the case with most of
the world's electrical supply. Marketers must understand the differences between the
domestic and target international market if they are to succeed in distributing their product
there. Bibliography lists 4 sources.
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Pages:
5
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Filename:CC6_KSintnlMktg.wps |
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Paper Title:
Considerations in International Marketing
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