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Consumer Attitudes and Behaviours and the Development and Marketing of New Products and Services
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This 6 page paper considers how consumer attitudes, values beliefs and behaviour impact on the development, marketing and sale of goods or services. The paper considers how buying decisions are made and what may influence them. Many examples are given to show how markets have changed as a result of changes in consumers. The bibliography cites 5 sources.
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Pages:
6
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Filename:TS14_TEattitd.rtf |
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Paper Title:
Consumer Attitudes and Behaviours and the Development and Marketing of New Products and Services
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