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Consumer Behavior and Analysis; Greetings Cards
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This 10 page paper looks at the consumer behavior that is observed in the greetings card market. The behavior is analyzed using a range of approaches, including Maslows Hierarchy of Needs, personality types, emotions, attitude and segmentation. The bibliography cites 15 sources.
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Pages:
10
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Filename:TS14_TEgreetmark.rtf |
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Paper Title:
Consumer Behavior and Analysis; Greetings Cards
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