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Consumer Choice; The Decision Making Process
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This 3 page paper looks at the ways in which consumers make purchase choices. Despite the different categories the marketers have devised there appear to be only two main decision making processes; category-based evaluation or piecemeal processing. This paper explains these two processes, and gives examples of how this works in practice. The bibliography cites 2 sources.
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Pages:
3
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Filename:TS14_TEconbeh.wps |
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Paper Title:
Consumer Choice; The Decision Making Process
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