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Consumer Decisions Making Process; Research into the Role of Competitive Advantage
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This 5 page paper suggests twenty different potential research questions that suggestion areas to examine concerning competitive advantage and customer processes. The paper then looks at some of the literature concerning relevant models and consider souses of information that may be used to undertaken the research. The bibliography cites 11 sources.
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Pages:
5
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Filename:TS14_TEmarreas.rtf |
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Paper Title:
Consumer Decisions Making Process; Research into the Role of Competitive Advantage
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