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Corporate Golf Tournament Sponsorship
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Management Theories research papers
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An 8 page paper discussing corporate sponsorship of golf tournaments. In asking whether golf benefits the corporation or the consumer more, the answer is definitively for the corporation. Those proposing that golf is for everyone obviously have the budgets that will allow them to play the game, because its expense prohibits many from taking part. Its expense is one of the attractions of the millions of corporate dollars spent in sponsorship each year, however: the average income of the committed golfer is more than $60,000, making the community of amateur golfers a marketer's dream come true. Bibliography lists 7 sources.
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Pages:
8
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Filename:D0_Golfcorp.doc |
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Paper Title:
Corporate Golf Tournament Sponsorship
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