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Corporate Image and Branding
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Consumer Behavior Articles research papers
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[
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This is a 4 page paper that provides an overview of the difference between corporate image and branding. The relevance of organizational culture and strategy to both is explored. Bibliography lists 4 sources.
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Pages:
4
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Filename:KW60_KFbiz010.doc |
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Paper Title:
Corporate Image and Branding
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