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Corporate Sponsorship; Does it Work?
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Consumer Behavior Articles research papers
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[
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This 5 page paper looks at how and why sponsorship is used and considers whether or not sponsor is a successful strategy and how that success or failure can be measured. Examples to illustrate points raised. The bibliography cites 10 sources.
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Pages:
5
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Filename:TS14_TEcorspon.rtf |
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Paper Title:
Corporate Sponsorship; Does it Work?
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