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Costco Case Study
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This 22 page paper examines Costco. The paper examines the history and the current situation of the organization, including the recent deceleration in revenue and profit generation. The aim of the paper is to identify and access three potential strategies to support ongoing growth, including elimination membership fees, increasing advertising, and international expansion in order to identify viable strategies which may be used to further support the existing growth strategy. The bibliography cites 16 sources.
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Pages:
22
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Filename:TS65_TEcostcogrow.doc |
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Paper Title:
Costco Case Study
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