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Costco Wedding Dresses and the Bridal Market
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This 5 page paper looks at the sale of discount wedding dresses by Costco from a marketing perspective. The first part of the paper consider how the discount pricing and distribution of the firm are aligned and how this may appeal to segments of the bridal population. The second part of the paper assesses the way that upscale firm may view the move and assesses how they should respond. The bibliography cites 7 sources.
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Pages:
5
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Filename:TS65_TEcostcowed.doc |
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Paper Title:
Costco Wedding Dresses and the Bridal Market
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