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Creating an Integrated Marketing Campaign for a Local Supermarket
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Consumer Behavior Articles research papers
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This 9 page paper looks at the way in which an integrated marketing communication campaign may be created for a local supermarket. The paper starts by examining the concept of integrated marketing; discussing how it is achieved and providing an example of an integrated marketing campaign and utilizes that information in order to provide a framework for a new campaign to support a local supermarket chain. The integrated marketing campaign utilizes local advertising, radio, an Internet website and a social networking site. The bibliography cites 10 sources.
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Pages:
9
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Filename:TS14_TEIMsuper.doc |
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Paper Title:
Creating an Integrated Marketing Campaign for a Local Supermarket
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