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Creative Campaign to Support Water Security Policies
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This 7 page paper presents a creative campaign to support a campaign to save water and change values of children to impact on their water using behavior as adults. The proposed campaign presents an outline for the use of television advertising, using a unique cartoon logo to appeal to children between the ages of 5 years and 13 years. The campaign is to be supplemented with the use of an interactive web site. The campaign and the theoretical support for this proposed campaign are discussed. The bibliography cites 14 sources.
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Pages:
7
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Filename:TS65_TEwatercam.doc |
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Paper Title:
Creative Campaign to Support Water Security Policies
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