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Crestfield Furniture
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This 5 page paper examines a case study supplied by the student. A furniture manufacturer has to make a decision regarding its' marketing budget, to increase the sales force or to increase the amount of magazine advertising that is taking place. The paper considers the options using a SWOT analysis to look at the position of the firm and then makes recommendations. The bibliography cites 2 sources.
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Pages:
5
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Filename:TS14_TEcreatfield.rtf |
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Paper Title:
Crestfield Furniture
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