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Culture, Subculture & Consumer Buying Behaviour
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International Business Essay research papers
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This 6 page paper considers the way culture will impact on buyer behaviour. Looking first at what is mean by culture and then at the potential influences using examples to illustrate the points raised. The bibliography cites 8 sources.
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Pages:
6
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Filename:TS14_TEculturebuyer.rtf |
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Paper Title:
Culture, Subculture & Consumer Buying Behaviour
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