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Customer Loyalty
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Consumer Behavior Articles research papers
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send me this term paper
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This 10 page paper examines the difference between customer satisfaction and customer loyalty. This is achieved by reviewing Jill Griffins book ' Customer Loyalty : How To Earn It And How To Keep It', and comparing this with contemporary theories. The advantages and economic implications are considered in conjunction with the way loyal customers may be found, developed and then retained. The bibliography sites 7 sources.
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Pages:
10
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Filename:TS14_TEloyall.wps |
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Paper Title:
Customer Loyalty
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