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Customer Loyalty Defined
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Consumer Behavior Articles research papers
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This 4 page report discusses the concept of customer loyalty - what it is, how to get it, and how to keep it. Consumers have varying views on what an ideal relationship consists of and where they will place their loyalties. Whatever definition of customer loyalty is given, a truly loyal relationship is characterized by customers' increasing level of trust. Therefore, trust is a key factor in customer loyalty that allows the marketing professional to better understand the motivation and desires of the average consumer. Bibliography lists 5 sources.
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Pages:
4
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Filename:D0_BWcusloy.wps |
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Paper Title:
Customer Loyalty Defined
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