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Customer Loyalty in the Hospitality Industry - Part 2
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Consumer Behavior Articles research papers
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[
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This 8 page paper is a literary review for assessing the way in which loyalty is gained in the hospitality industry and the potential with particular attention to the use of strategic alliances in loyalty programs. The bibliography cites 16 sources.
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Pages:
8
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Filename:TS14_TEhosploym2.doc |
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Paper Title:
Customer Loyalty in the Hospitality Industry - Part 2
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