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Customer Relations Management and Seven Unique Companies
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This
25 page report discusses six separate companies -- American
Airlines, First Union, HP, Amazon.com, HomeGrocer.com,
Dickssupermarkets.com, Webvan.com -- and their understanding,
implementation, and enhancement of Customer Relationship
Management or CRM efforts. Whether it is called customer
relationship management, CRM, or just good business practice
based on common sense, making customers central to immediate and
long-term business action is on the rapid rise. Leading-edge
companies the world over are recognizing that intimate,
one-to-one relationships with their customers are critical to
survival in our increasingly global and competitive marketplace.
Bibliography lists 14 sources.
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Pages:
25
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Filename:D0_BWcrm.wps |
Paper Title:
Customer Relations Management and Seven Unique Companies
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