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Customer Relationship Management - A literature Review
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The 5 page paper is a comprehensive literature review of customer relationship management. The paper examines what it is, how and when it can be used and factors that impact on effective implementation. The writer makes use of real cases to illustrate points raised. The bibliography cites 16 sources.
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Pages:
5
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Filename:TS14_TEcustrm.rtf |
Paper Title:
Customer Relationship Management - A literature Review
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