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Customer Relationship Management Marketing- Singapore

 
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Customer Relationship Management Marketing- Singapore

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A 14 page paper that provides an overview and explanation of customer relationship management marketing, a marketing approach that has gained increasing emphasis over the last fifteen years. The paper includes different definitions of customer relationship management (CRM), the steps and components of the approach, and a number of strategies to develop relationships with customers. The writer explains although there was to be a focus on Singapore, little has been written about relationship marketing in Singapore. Bibliography lists 10 sources.
Pages: 14
Filename:MM12_PGcrmsn.rtf
Paper Title: Customer Relationship Management Marketing- Singapore
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