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Customer Service and Culture at Ameritech
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A 30 page paper discussing the
state of customer service and competition at Ameritech one year after its acquisition by SBC
Communications. Ameritech is the "Baby Bell" serving the Midwest states of Illinois, Michigan,
Ohio, Wisconsin and Indiana and was acquired for more than $70 billion in October 1999.
Customer service never has been Ameritech's strong point, but it had let the residential and
business land-line infrastructure decline while it focused on offering long distance service and
entering other related markets. SBC's interest lies in wireless services. Combined, the two have
little interest in meeting the needs of customers using standard connections. To date, Michigan
has imposed legislated sanctions against Ameritech, and Ohio has imposed fines of several million
dollars for Ameritech's lack of responsiveness to customer complaints. The paper examines the
situation and poses several questions for middle managers. Bibliography lists 32 sources.
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Pages:
30
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Filename:CC6_KSAmeritech.wps |
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Paper Title:
Customer Service and Culture at Ameritech
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