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Daewoo; The Success of Integrated Marketing Communications
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Essays on Advertising research papers
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The car manufacturer Daewoo launched in the UK in 1996. The company had a rapid success due to the marketing strategy that was developed. This 9 page paper examines the way the company used integrated communications marketing, IMC, to gain market share. The bibliography cites 8 sources.
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Pages:
9
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Filename:TS14_TEdaewooIMC.rtf |
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Paper Title:
Daewoo; The Success of Integrated Marketing Communications
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